Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

No – not how many views you had, rather how you’re measuring up. You’re not sure where to get started, or how to make video especially measurable. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed. Y’know, the non -vanity metrics.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Vidyard

FEBRUARY 6, 2014

Having video content that dives into a specific portion of your product offering means you can send out videos to prospects that show interest in a specific feature, and measure the resulting conversion. Record a web-cam pitch, demo, or thank-you from your sales team.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 17, 2015

” With consumers using more products that track and measure their interactions with the world around them, marketers must adapt and learn how to use this data effectively.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Convince & Convert

JUNE 25, 2014

Even though you might be creating content, you’re likely stuck when it comes to advancing your strategy or measuring your performance. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. On a whole, don’t market what you can’t accurately measure!

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

ANNUITAS

OCTOBER 26, 2020

According to a recent survey conducted by our team at ANNUITAS, 72% of B2B business leaders feel CMOs are measuring against the wrong goals, likely because they aren’t thinking like Chief Growth Officers. Marketing is shifting to being less about broadcast and more about narrowcast. You can read about how you can do it here.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40