Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. So the news here is price. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. In fact, the only category where Act-On scores higher than everyone else is pricing.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. It’s safe to assume that all buyers—both B2C and B2B—are looking for a great product at a reasonable price. France, and Germany.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. million) and the $70 million in 2012 revenue hasn’t happened yet. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. But don’t think you’re writing the document for vendors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. You can see that post here.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MAY 2, 2012

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 It’s not a typical marketing automation vendor, since it provides appointment management, referrals, reviews, social campaigns, local advertising, post cards, and search marketing in addition to email. million of investment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

LeadSloth

SEPTEMBER 30, 2010

To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. You’ll need to identify them all so you can ask the marketing automation vendor about integration. Click here to download!

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

The Point

FEBRUARY 18, 2020

Vendors focused on new licenses vs. customer retention. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. In that sense, vendors are paying a real price for their customers’ lack of maturity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

SEPTEMBER 14, 2023

Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Price and product are only two of many operational GTM levers. “We Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 26, 2016

The price is much lower than usual for cloud-based marketing systems. So the $90 million price is about 0.56x revenue ($90/$160). This compares with Marketo stock selling at roughly 5x revenue ($1 billion market cap on $200 million revenue). Teradata reported just under $200 million revenue for marketing applications last year.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. The Marketo integration reads only the lead object, although the activities object is being added.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? This makes Silverpop a perfect fit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Vendors in the VEST are asked for estimates of their client counts by company size. For a couple of vendors, I’ve used my own estimate based on past data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Pricing: contact vendor. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Claritix tells me this has been quite sufficient for their initial clients, who have liked the fact that set-up is virtually all automated or handled by the vendor.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Adobe Experience Cloud Blog

MAY 31, 2017

In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. But that doesn’t mean much because the selling prices are so different.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Adobe Experience Cloud Blog

JULY 22, 2021

But the price was right! Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported. The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I bought them.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Customer Experience Matrix

FEBRUARY 10, 2017

Let’s look at those stages, using the four step structure of the Raab Guide to ABM Vendors. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Pricing is tailored to each client. Identify target accounts. Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Prices at higher volumes are also much lower than competitors. Other vendors – notably Pardot – have followed a similar cost-removal strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 6, 2013

Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. Here are some of our favorite picks for marketing automation tools in no particular order: Marketo.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120