accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner.

Social Media 116

Social Media Training Course Resources 116

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Sprout Social

JANUARY 11, 2022

As a SaaS company, Sprout’s team keeps the rule of 78 stays top of mind as we plan for a new year. Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. In a past life, I may have considered it a sales-specific principle.

Planning 116

Planning Sales Management Rules Marketing Plans 116

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 192

Planning Enterprise Management Paid Search Agency Content Marketing 192

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. It’s important for your company to put its best foot forward with its audio marketing collateral.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Hive9

OCTOBER 6, 2020

At the start of the year, we took a deep dive into the concept of agile marketing and what it takes to adopt the approach for your marketing team: proper planning and training and, crucially, a collaborative and centralized planning solution (among other things, of course).

Planning 232

Planning Gartner Training Customer Surveys 232

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Go Beyond SEO

AUGUST 24, 2017

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Call Recording for Law Firms.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express. But is your team?

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.”

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. We’d like to know how it’s been for you.

Work Management 125

Work Management Marketing Management Budget Programs Software 125

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. Is your social media marketing plan SMART ?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Rules 151

Rules Planning Brand Identity Branding 151

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 105

Marketing AI Marketing Management Marketing Automation Services Planning 105

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Certification training. Today, any new employees are required to become Certified Agile Marketers. Cross-functional team formation.

Planning 89

Planning Work Management Advertising Agencies Paid Search Agency 89

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: Our product is loss-making for two years in spite of researched marketing plans. What could be wrong?

Planning 99

Planning Multi-Channel Word of Mouth Best Practices 99

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. Plan a campaign. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Webbiquity

APRIL 24, 2024

Develop A Marketing Plan When you first started your practice, you likely brought over some existing clients, helping you lay the foundation for your future growth. Advertising and marketing are vital for growing any kind of business. Advertising and marketing are vital for growing any kind of business.

Practices 144

Practices Tips Work Management Marketing Management 144

Go Beyond SEO

AUGUST 24, 2017

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Call Recording for Law Firms.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

Heinz Marketing

SEPTEMBER 7, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Video is becoming more and more popular in the sales and marketing world, and it’s proving a success, but why are some people still not on the bandwagon? ABM or B2B Marketing?

Training 66

Training Planning B2B Thought Leadership B2B 66

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Paid Search Agency 71

Paid Search Agency Planning Advertising Agencies Work Management 71

Marketing Insider Group

OCTOBER 28, 2010

The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum. I have used sales pipeline return on marketing spend.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Top Rank Marketing

AUGUST 28, 2023

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. Join us as we dig in and get Pam’s unique takes on creating joy for customers in marketing, what she loves about B2B marketing and much more.

B2B Marketing 98

B2B Marketing B2B Planning Marketing Analytics Tools 98

Allocadia

APRIL 8, 2019

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Read the recap below to learn how Helena and her teamed turned this framework into reality — and how a change like this can help you gain credibility, alignment and accountability within your marketing organization.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40