sagefrog
NOVEMBER 14, 2023
The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.
Bannerflow
JUNE 17, 2019
Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin Lee, Chairman and Founder of US marketing firm, Didit. Why is display advertising having a revival?
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KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
Crimson Marketing
AUGUST 19, 2013
Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., proficient in email, SEO, SEM, online display, content, nurturing, social, etc.)
Inbox Insight
APRIL 11, 2022
Each channel plays a role in the marketing mix, find the right balance that will align to your audience and drive the results to meet your objectives. A competent and enthusiastic marketing professional with experience in digital marketing. What are the key elements of digital multi channel campaign planning?
Webbiquity
NOVEMBER 12, 2012
By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.
KEO Marketing
MAY 14, 2015
“By specifically tying SEO tactics to B2B marketing concepts, we’re able to help speed prospects along the sales cycle. We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
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