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Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. What’s going on?

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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent over the next 12 months. Define Program Objectives.

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13+ B2B Content Marketing Statistics to Guide Your 2020 Strategy

KoMarketing Associates

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. For many, creating a new year’s strategy starts by looking back at the previous one. Which strategies worked and which didn’t? Start With the Right Strategy. Don’t know where to start?

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Mobile Marketing. Marketing Technology.

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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Global Spending on influencer marketing has increased to USD $34.08 billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 The global influencer market is valued at $21.1 Twitter Space.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.