The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

LeadsRX

JANUARY 7, 2022

Imagine if Rockefeller, one of the wealthiest Americans of all time, were alive today and had all the marketing analytics data available at his disposal to make his businesses grow? That’s quite a gap but compared to mid-market and large enterprises that earn multi-billions annually, the distinction is not all that surprising.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Walker Sands

DECEMBER 23, 2021

Although there’s not a one-size-fits all answer to what will have the greatest impact on your business, there are a few key starting points for setting strategic budgets and effectively aligning your goals to larger business strategies. Business and Marketing Goal Alignment . Creating a Strategic Budget .

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

KoMarketing Associates

OCTOBER 24, 2019

The majority of marketers (32%) said that if they had extra marketing budget, they would first invest it in data, analytics and tech, highlighting the value of this information. For instance, 61% of customers said that they typically engage with a brand three or more times before making a final purchase.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

Parse.ly

DECEMBER 8, 2021

ROI from content marketing has been notoriously difficult for marketers to measure and track because the journey from content to revenue isn’t always straight or quick. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents. With Parse.ly

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Parse.ly

DECEMBER 21, 2020

To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. How to (Sort of) Measure Content Marketing ROI with Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

ClickZ

JUNE 21, 2023

Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. How do you sell the need for brand building and creativity to budget holders? B2B brand building represents the largest untapped opportunity in the marketing services industry. Annual B2B sales exceed $9 trillion.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Heinz Marketing

DECEMBER 18, 2017

There’s been a lot of hullaballoo around marketing attribution this year, mainly because it’s such a large component for any successful marketing campaign. Attribution will continue to be an important factor for marketers as we prepare for the new year. B2B Marketing Attribution Models: Who’s Using What and Why?

Marketing Attribution 55

Marketing Attribution Multi-Touch Attribution B2B Marketing Full Circle Insights 55

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. These are the accounts that are traditionally invisible to marketers.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Marketers have already cracked the code on channel attribution.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Aberdeen

JANUARY 3, 2020

Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. This is affecting marketers as well as the data providers who help them fill out their customer profiles. A Modern Attribution Model.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Full Circle Insights

MAY 15, 2023

As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Single-touch models assign all the credit for a sale or conversion to just one touchpoint.

Multi-Touch Attribution 52

Multi-Touch Attribution Allocation Marketing Attribution Top of Funnel 52

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re searching for products and services: 46% of searchers now use mobile exclusively to research. Enter, a state-of-the-art video marketing platform. He’s 5’10” by the way).

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Oktopost

OCTOBER 7, 2020

Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.”

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Litmus

AUGUST 3, 2021

Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders. The current state of marketing budgets and what to do.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Contently

DECEMBER 2, 2022

These trends reflect a transformation that has marketers losing their seats at the table, which is strange because marketing budgets are higher than ever. Overall budgets have risen to 11.8% Even if they’re not tapping a virtual credit card, they’re still researching before making a purchase.

Multi-Touch Attribution 193

Multi-Touch Attribution Work Management Paid Search Agency CMO 193

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Email and Online Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Aberdeen

JANUARY 3, 2020

Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. This is affecting marketers as well as the data providers who help them fill out their customer profiles. A Modern Attribution Model.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Target customers.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Full Circle Insights

JANUARY 19, 2024

Your Salesforce Funnel Attribution Model is Broken: 5 Reasons Why Salesforce funnel attribution is a marketers roadmap to understand what works and what doesn’t in their campaigns, making it absolutely vital to planning. The benefits of a comprehensive marketing attribution strategy are undeniable.

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Multi-Touch Attribution 52

Full Circle Insights

FEBRUARY 28, 2021

When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. Intro to Full Circle Campaign Attribution. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Digilant

JANUARY 21, 2021

And as advertsertisers invest in an omnichannel marketing solution, they realize they can feel more comfortable dividing their marketing budgets across different channels. However, the key differentiator in an omnichannel solution is that it isn’t just spreading your camping across different channels to touch them all.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Allocation B2B Marketing 52

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. The planning module was the original product. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

ClickZ

DECEMBER 19, 2019

Time decay attribution is often used with time-sensitive marketing campaigns or when businesses are looking to focus on channels which are playing a converting role. Data-driven’ attribution (DDA) calls on having comprehensive data and a full view of the customer journey.

Lead Ranking 80

Lead Ranking Multi-Touch Attribution Paid Search Agency Top of Funnel 80

Customer Experience Matrix

OCTOBER 8, 2014

Look for more integration along those lines from big platform players and for cooperation among specialized solutions as they seek to participate in the consolidated approach. Doing this efficiently at big data volumes requires automated solutions, which is where NLP comes into play. Advanced attribution. Journey mapping.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

NOVEMBER 5, 2019

Audience management strategy is already a maturing space, with many marketers having connected the dots between audience selection, targeting, campaign optimization and measurement. As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Valasys

JULY 30, 2019

Establish the Best Sources for Traffic i.e. the aptest Ad Networks: To get quality traffic on the landing pages & to optimize the website conversion rates, B2B enterprises need high-quality sources of traffic. This gives buyers the ability to negotiate for the best prices. Starting by making small investments is advisable.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. When you search for something, like “best pizza near me,” those businesses have paid to appear there.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Lack of budget (43%) and buy-in (38%). Inability to measure content marketing effectiveness (42%). Producing Content That Engages.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

MAY 20, 2022

Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals, so predictive analytics, a programmatic method to assess big data and derive predictions about the future could be a powerful strategy to leverage. Marketing Attribution and Funnel Metrics Are Still the Key.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 26, 2020

But will CMOs consult with their CIO before buying a new martech solution? Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input. But there’s a more productive way to look at CIO involvement in technology purchasing decisions.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

FEBRUARY 8, 2021

With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had little choice. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. multi-touch attribution). The solution will have data at its core. First-touch attribution.

Marketing Attribution 100

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 100

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. Intro to Full Circle Campaign Attribution.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98