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5 B2B Email Marketing Tips that Will Double Your Response Rates

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These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. If you’re getting low open rates, look at who is in the sender line of the emails and consider doing A/B testing to see if a different sender gets better results.

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5 B2B Email Marketing Tips that Will Double Your Response Rates

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These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. If you’re getting low open rates, look at who is in the sender line of the emails and consider doing A/B testing to see if a different sender gets better results.

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Pros and Cons of Having Multiple Marketing Automation Platforms

Capstone Insights

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Beyond opt-out management is preference management. Challenges.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

You know your target audience, ideal buyer persona and have a strong market fit. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. But now you need leads. A lead is a prospect that you can convert into a paying customer.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. If they opted-in to receive a certain type of email from you (e.g. Monitor response rates.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.