Marketing Insider Group

JANUARY 19, 2021

To know “if content marketing is working for you,” you first need to define what success looks like for your business. Are your efforts successful once you meet a benchmark for traffic or leads? If your content marketing efforts achieve the goals you set, your brand will be successful. Number of shares on Facebook or LinkedIn?

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

APRIL 27, 2020

You know that blogging needs to be the central hub of your content marketing strategy. You wonder about hiring a content marketing agency , but you don’t have a clue how much to pay. Let’s look at all your options in-depth so that you can best leverage this revenue-boosting marketing tool. Let’s face it.

Cost 344

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 344

Marketing Insider Group

FEBRUARY 13, 2023

What Is B2B Marketing? B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. Who Uses B2B Marketing? B2B marketing is used by companies trying to sell products and services to other companies. Driving Traffic.

Marketing Budget 340

Marketing Budget B2B Marketing B2B Planning 340

Marketing Insider Group

SEPTEMBER 7, 2021

Here’s a great overview of how brand strategy differs from those singular areas (in this case, marketing). Hiring a creative agency is typically something we see come after our smaller or startup clients have created their annual content plan with a content marketing agency like ours. How to Know When You Need One.

Advertising Agencies 346

Advertising Agencies Paid Search Agency Ad Agencies Creativity 346

Marketing Insider Group

MARCH 22, 2023

Just like Stephanie and Jesse used auto equipment to turn the garage into a circus, you can look right inside your own library of content for ways to keep your strategy active. Repurposing or reusing content is a powerful way to keep web traffic flowing to your site. We’re thinking of timing here more holistically.

Content Marketing 313

Content Marketing Planning Advertising Agencies Marketing Agencies 2 313

Marketing Insider Group

AUGUST 26, 2020

As a content marketer, you’re used to the world of words. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. How you do that depends on whether you have an existing content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

SEPTEMBER 20, 2021

The platform serves primarily as a place for people to connect with friends and family but still sees significant traffic to all types of commercial organizations, from small and regional businesses to the largest national and global brands. Facebook is the largest social media network with around 2.89

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

AUGUST 7, 2023

” I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers.

B2B Marketing 149

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 149

Marketing Insider Group

FEBRUARY 16, 2021

As a content marketing agency, we help businesses from startups and small businesses to large enterprises create engaging content that yields results. However, some of our clients aren’t large enough to turn over all their content marketing to us. Here are several examples from our own content inventory.

Marketing Agencies 2 330

Marketing Agencies 2 Lead Ranking Lead Scoring Content 330

Marketing Insider Group

MAY 10, 2021

She works in a content marketing agency in a nearby city, but she can’t talk these local businesses into giving content marketing a go. One such business leader was a real estate agent who worked for a longtime local agency. Small Businesses and Startups. The post Is Content Marketing Right for My Industry?

Paid Search Agency 356

Paid Search Agency Content Marketing Planning Advertising Agencies 356

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing.

Marketing Budget Creation 242

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 242

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 196

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 196

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 296

Enterprise Management Paid Search Agency Examples Advertising Agencies 296

Marketing Insider Group

JANUARY 5, 2015

Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Entrepreneur: John Turner, CEO of UsersThink , a tool that gives startups useful feedback on their landing pages. This site is SEO marketing gold.”.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Atomic Reach

JANUARY 3, 2019

Michael Brenner - Speaker, Author, and CEO of Marketing Insider Group. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Lee Odden - CEO and Co-Founder of TopRank Marketing. Sujan Patel - Entrepreneur and Marketer at sujanpatel.com.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

SEPTEMBER 30, 2015

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

SnapApp

DECEMBER 22, 2016

Digital Marketer. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: 10 Ways to Create an Efficient Content Marketing Operation. #21. Marketing Insider Group.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. This webinar contains statistics on how effective content marketing is, the types of content marketing you can do, and what makes it effective.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100