Never Waste an Opportunity: The Value of Lead Nurturing
MARCH 5, 2012
Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. Each of these examples serves as a way to engage with leads and bring them back to your website. Lead Nurturing Automates the 3 Points.