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Social media marketing is Homo sapiens sapiens social

Biznology

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Every social profile starts with zero Likes, subscribers, followers, or friends. Social Media Development.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Sample review: “BrandYourself offers a great way to view and manage search engine results about yourself…Once your (social) profiles are connected, you are given a score as well as a list of suggestions on how to improve your score. RSS Readers. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.”

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Darwin Magazine. Grist Magazine. Orion Magazine. Bloglines My RSS Subscribers. Wrebecca Writes. Business/KM Blogs.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". Darwin Magazine. Grist Magazine. Orion Magazine. Bloglines My RSS Subscribers. Wrebecca Writes. Business/KM Blogs.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.