Industrial Marketing Today

JULY 23, 2010

Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. The objective here is to drive people to your website, which should be the hub of your online marketing. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. I know this one isn’t mine.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. The statistical similarity shocks me. The pattern holds for YouTube and Linkedin, too.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

They did, however, instantly create a Linkedin account [link] Albert_Maruggi Jay, what's consistently ranked as the most difficult aspect of implementing new technology? [link] jaybaer I desperately want to interview the team and talk about the multiple departments and uncoordinated agencies that resulted in this mess.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Thanks for boiling these down and providing links. Longer headlines, eh?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 11, 2010

Your LInkedin page. It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your blog, naturally. Put it on YouTube of course. Even better, use TubeMogul to syndicate it to dozens of other video sites.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 14, 2010

Social Media is the Servant of Strategy, Not the Master [link] via @JayBaer [link] Viaspire RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Mark Smiciklas RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Jay Oatway Social Media is the Servant of Strategy, Not the Master – [link] (..)

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Single Grain

JANUARY 31, 2020

This business reporting platform works with different analytics engines and tools and is ideal for gathering data and insights for devising and implementing social media, web analytics and online marketing. The Pro plan costs $79 per month. The Advanced plan costs $321 per month. How Much Does Supermetrics Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it. Some of the statistics include: the world’s most popular online brands.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 16, 2010

Measurement Lacking Other than retweets and clicks – data that inexplicably is only available from third parties – Twitter provides no statistics to its users other than followers/following. Teens don't pay for statistical consulting services. Those are the people I am interested in. Facebook is annoying as $#@! to people like me.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! Seems like it would be very easy to only show you tips/check-ins from your Foursquare connections as a default (or maybe even friends of friends like Linkedin) while still giving you the option to “view all&#.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 23, 2010

But, he's signed to Island Def Jam and (for example, from a random LinkedIn search), their VP of Digital has been around for a minute: [link] – can't vouch for him, don't know him for anyone. Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.).

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 21, 2010

Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise. Most of them looked like I was bothering them, not one scanned my badge for contact info and only one asked for a business card and connected with me on LinkedIn (it was St.

Social Media 127

Social Media Media Paid Content Conference 127