KoMarketing Associates

OCTOBER 16, 2012

Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., lead generation, product marketing, or specific marketing segment)? Think Through the SEO Tactic as It Relates to Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Also, they intended to place F5 as a cybersecurity solution leader and drive qualified leads for the brand. M pipeline generated along with 76k+ website visits and 375 qualified leads. Dog Digital. Spiralytics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

MAY 1, 2017

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. The nice thing about personalization of this nature, when it’s executed correctly, is that it often can lead to unplanned purchasing decisions.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). These landing pages all had CTAs and forms for lead capture.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR." That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Bluetext

OCTOBER 12, 2023

While strategic operational, financial, and legal planning undoubtedly lie at the heart of this journey, lest we not forget the equally vital role that marketing and communications strategy play in the lead-up to an IPO. Internal & External Communications What’s your PR strategy?

PR 44

PR Press FAQ Thought Leadership 44

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Build quality backlinks using public relations and outreach. Generating B2B Leads with Social Media. When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Implementing Lead Nurturing Campaigns.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Marketing Institute

OCTOBER 24, 2017

Film your response to a sensitive public relations issue or controversial event to show the values your brand stands for. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. SEO is public relations.” Is it optimized for lead generation and conversions? SEO is conversion rate optimization.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100