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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention – Michael emphasizes the importance of the 80/20 rule, urging you not to overlook the potential of your existing customer base while pursuing new leads. Ensuring that consumers are aware of and understand how their data is being used is crucial in maintaining their trust.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

What both groups have in common is a lack of understanding about who they are dealing with. Forgetting about ‘Negative’ Personas As well as knowing who you want to target, it’s important to know who you don’t. A good way to do this is to include information about decision making criteria, attitudes and what may influence them.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Existing product names: What are well-known product names in your niche?

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Never waste a crisis

Varicent

Lead with humanity. Talk to your team, and ask them what they are worried about? We stopped our automated messages, and are rewriting them now We were about to launch a free app that was for up to 5 people in an organization, but we’ve stopped to reposition it. with your entire team remote? with the US border closed?

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Mindtickle was previously operating on a traditional leads-based approach, but in 2020, quickly realized they needed to shift their mindset and move towards a more data-driven, account -based approach, to successfully uncover new opportunities and engage the right accounts at the right time. We live in a P2P world.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Obviously, this effort had taken him a while, but where was it leading? When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?”