ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

Integrated B2B

JANUARY 16, 2016

Marketing automation is a time-saving action, and nurturing leads is a smart business practice. Now, that may sound simple, but it’s actually a strategic initiative that leads to qualified sales leads, which turns into greater sales revenue. 1: Keeps your business in front of the buyer.

Sales Qualified Leads 40

Sales Qualified Leads SMS High Quality Lead Marketing Automation 40

Integrated B2B

JANUARY 16, 2016

Marketing automation is a time-saving action, and nurturing leads is a smart business practice. Now, that may sound simple, but it’s actually a strategic initiative that leads to qualified sales leads, which turns into greater sales revenue. 1: Keeps your business in front of the buyer.

Sales Qualified Leads 40

Sales Qualified Leads SMS High Quality Lead Marketing Automation 40

Hubspot

AUGUST 7, 2014

Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This is where multi-channel nurturing comes in.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Lead Ranking Marketing Qualified Leads 28

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. Lead scoring (not as a black hole) : Sales believes the scoring because they can see the details. Reporting and analytics : Optimize programs and better demonstrate revenue impact. They now own their process.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

OCTOBER 27, 2013

Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. B2B Video Marketing Best Practices. Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. Use your imagination. If you are an international company you may also want to target your content by geography.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. cahidalgo Big miss for marketing!

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Your People.

Marketing Leads 48

Marketing Leads Lead Scoring Lead Ranking Planning 48

Adobe Experience Cloud Blog

MAY 24, 2013

These factors, plus a competitive market and our broad solution set, make it essential that CareCloud leverage tools like marketing automation to sharpen our marketing and accelerate sales cycles. Taken together, these approaches form a marketing infrastructure that generates more than 95% of our leads.

Marketing Automation Services 48

Marketing Automation Services Peer-to-peer Landing Pages Sales Cycle 48

ViewPoint

OCTOBER 13, 2015

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Binary Demand

APRIL 1, 2024

This stands among the biggest B2B marketing challenges. Moreover, addressing the diverse needs and preferences of modern B2B buyers in this rapidly evolving landscape presents ongoing hurdles for marketers. This is perceived among the top B2B marketing challenges.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Marketing Automation. Top-10 Marketing Automation Blogs , April 24, 2009. Lead Nurturing.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. Additionally, using a content hub also gives marketers more freedom for integration.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Made using Midjourney What is B2B Lead Generation?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission. Data tracking, aggregation and measurement.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

NetLine

JULY 17, 2023

But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Hubspot

AUGUST 30, 2011

Inbound Marketing. Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: Saying "Please ReTweet" in a tweet leads to more tweets.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

markempa

AUGUST 16, 2016

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. Third is being able to know the lead scoring approach that really works. Brian: Yeah.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. It is obvious that you must optimize your website to generate leads through it.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Anything Goes Marketing

MAY 17, 2009

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

SmartBug Media

NOVEMBER 18, 2022

It’s important to understand the terms used to describe inbound marketing so you can communicate effectively with your peers, partners, and clients. But just like some marketing leads are better than others, you’ve got to remember that quantity isn’t necessarily the most important factor with inbound marketing terms.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Zoominfo

JULY 11, 2018

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 92% of content marketers say their organization views content as a business asset ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Valasys

JANUARY 3, 2023

Your company’s sales pipeline and marketing funnel both play a part in the solution to this query. It is crucial to measure the contribution of your marketing team to the conversion of leads into closed transactions and revenue. Net new leads generated to a marketing interaction database is a related metric.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. Email surfaced with the internet and the mixture of mail, calling and email became a standard for nurture models.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Zoominfo

JULY 21, 2019

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 92% of content marketers say their organization views content as a business asset ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . And, it’s nowhere near as targeted as content marketing. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Are you in agreement as to what a lead is? Why does the sun rise in the East?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Demand Gen / Lead Gen. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48