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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. None were actually leads.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders. These CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to revenue.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

According to ibtimes.com, Gen Z value productivity & whereas their preceding generation works on an average only on 3 screens at a time, Gen Z can work on 5 screens simultaneously. Having grown up with smartphones & laptops they have evolved to overlook useless noise created by marketing ads & value human experiences more.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. Several insights from the industry indicate that ABM allows marketers to increase their marketing performances.

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Dear CEO: Fix these three things and increase revenue

ViewPoint

Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. Here is what you must do to fix it: Agree on market, lead definition, message. What constitutes a good lead?

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!