markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Webbiquity

MAY 20, 2010

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. ’ by Futurelab. Tweet This! Subscribe to the comments for this post? Seed this on Newsvine.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ?

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 This bunch sees marketing only as a job. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Smashmouth Marketing

OCTOBER 6, 2009

New media and Web 2.0 Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. Are there other benefits? Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

Gartner 100

Gartner Social Media Social Marketing Planning 100

ANNUITAS

OCTOBER 17, 2010

Unfortunately, the majority is still trying to figure out how to build and manage a contact database and evolve from simple email marketing tactics to basic drip marketing and lead nurturing. Will executives continue to invest in automation if they think the investment will not return the value expected?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

The Effective Marketer

JUNE 23, 2009

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 For more great stuff on viral marketing, David Meerman Scott’s blog ( www.webinknow ) is a great starting point. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

B2B Marketing Traction

JANUARY 17, 2013

Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think getting businesses to use social media to move buyers through the buying cycle is still a challenge for B2B social media experts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

MAY 12, 2010

I see a lot of companies that look to conduct lead generation i.e. top of the funnel activities but do not develop a holistic lead management process and see these leads decay or leak out of the funnel leading to potentially lost revenue.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. With proper lead nurturing enabled by marketing automation, marketing is held to much higher standards.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Marketing Insider Group

SEPTEMBER 30, 2010

Then also define the hand offs between the two ie when does a prospect move to being a lead that sales works on and when does a (former) sales lead go somewhat cold and move back into lead nurturing – these are always somewhat grey and moveable areas but it’s still important to get them right.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100