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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Keep reading.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Ready to learn more? Keep reading.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion. Here are three essential metrics.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

So, the process of lead nurturing is important. Optimize Your Blog Strategy: To evolve your content strategy in 2020, blogging is a non-negotiable pre-requisite that needs to stay fresh & effective. Read more on How Many Blog Posts Should a B2B Company Publish Per Week?

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What Is B2B Social Media Marketing?

KoMarketing Associates

There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. This can be done through thorough network analysis, discovery attribution and lead nurturing.

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Six Videos Every SaaS Company Needs

Golden Spiral

But, less than three-fourths of B2B marketing companies actually use video and only 30% say it is key to their growth and success — last on a list with blogs, email, social media, eBooks, events, and webinars. If the statistics at the head of this article didn't convince you, the skeptic, think about these. And 34 other statistics.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

The statistics are evident; B2B usage is on the rise. Include a link to your website, blog, and any other social channels. Conversion Optimization: Strong call-to-action (leads, downloads, next steps). Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.

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