markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

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Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.

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Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

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ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.

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Lead Gen Emarketing Lead Scoring Lead Ranking 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

MARCH 17, 2014

For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. I’ll focus on some fundamental questions you should answer as you craft your lead gen program. Experienced lead gen marketers reading this: What did I overlook?

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Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

Rev

JUNE 25, 2019

Top Lead Generation Tactics. What’s Obvious: All of the above lead gen tactics are ones that can be performed successfully at scale. Indeed, it’s viewed as the most effective lead gen tactic by a majority of surveyed marketers. Top Lead Nurturing Priorities . Top Lead Nurturing Tactics .

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Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Zoominfo

JULY 24, 2019

At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ).

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Lead Generation Statistics Sales Qualified Leads Allocation 172

Unbounce

NOVEMBER 21, 2021

Lead generation in email marketing focuses on nurturing the leads you capture in your email list. Email’s a great place to practice lead nurturing. While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. Tailor your lead gen emails.

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Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Inbox Insight

FEBRUARY 19, 2024

While bad leads are undoubtedly a waste of valuable time, effort and resource –it’s important to note lead quality has an element of subjectivity. Countless types of leads exist and what’s considered a quality lead for one business might not be for another.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

markempa

JANUARY 12, 2015

For further reading on this, you might also like to check out: How to Put the Customer First in Lead Generation and Stop Cold Calling and Start Lead Nurturing. One of the mistakes we see in lead handoff is that Sales sees that someone downloads a whitepaper, so they do a follow-up call and want to set up an appointment.

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markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

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Lead Nurturing Lead Generation Tactics Lead Scoring 120

Inbox Insight

DECEMBER 1, 2020

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Though Sales and Marketing have notoriously operated in silos, doing so can be detrimental to lead nurture. Don’t just focus on the leads at the bottom either.

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markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

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Lead Generation Lead Nurturing ROI Generation 120

Avitage

AUGUST 7, 2013

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. In fact, new technology often requires organizational change, new skills and increased work in the short term. When you hear that, it’s a yellow flag of caution that poor performance is bound to follow.

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markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Is your team prioritizing lead responses over outbound lead generation?

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Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

Vision6

DECEMBER 17, 2023

High-quality leads aren’t just window shoppers; they’re the ones who raise their hands and say, “I’m interested!” Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Lake One

MARCH 12, 2020

Like we covered in our blog on sales and marketing automation , marketing automation helps to accomplish the following: Updated tracking Real-time alerts Automated lead-hand off Forms Landing pages Social post scheduling Emails Lead nurturing Lead qualification. Leads and Landing Pages. Automated Email Campaigns.

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Marketing Automation Services Marketing Automation Automation Lead Scoring 53

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.” Image: Courtesy of Happy Body and Mind Blog.

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Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JULY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Lead Generation: 39% say offline lead gen has somewhat decreased.

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markempa

DECEMBER 30, 2013

Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Capitalizing on email for lead gen. Leads 101— Back to basics. Related Resources.

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Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

OCTOBER 6, 2014

Determine the life cycle of a lead. Develop a strategy for lead nurturing. I’d love to hear other tips or ways you’ve leveraged lead generation to improve the Sales and Marketing alignment. Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs].

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Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

MARCH 16, 2015

Your materials should be a resource, not a sales push for you or your prospects. Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more.

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Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Metadata

MARCH 16, 2021

Whether your goal is to boost website performance, improve lead nurturing or refine your landing page copy, you need to continually experiment with new messaging and design to understand what works for your evolving audience. The most common excuse for not running marketing experiments: We don’t have the time and resources.

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Paid Search Agency Planning Marketing Analytics Tools Lead Gen 52

DealSignal

DECEMBER 28, 2021

Now that demand generation has done its job in creating interest and driving traffic, it’s up to lead generation marketers to push prospects further down the funnel. Below are a few lead generation strategies and tactics to consider. Lead gen strategies. Keep lead forms short. Lead gen tactics.

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Demand Generation Sales Management Lead Generation Lead Ranking 52

Unbound B2B

JANUARY 10, 2023

Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. Lead gen is not a simple exercise. Do you have a small company with limited resources?

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Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Inbox Insight

AUGUST 30, 2022

It’s easy for B2B marketers to become fixated on generating greater lead volumes, but this doesn’t guarantee lead conversions. Bad leads are in fact a waste of valuable time, effort and resource that can be better utilized elsewhere in the B2B Sales Acceleration process.

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Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

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Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Televerde

NOVEMBER 17, 2020

You can completely customize your CRM based on whatever martech tools you’re running for email, lead gen, nurturing, and more. Sales data and feedback come in handy when choosing technology for lead nurturing, generation, and scoring. Half the benefit of using martech comes from the analytics it provides.

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Lead Scoring Lead Ranking Enterprise Management Budget Programs 59

Lake One

AUGUST 4, 2020

Video is a great and often overlooked tool when it comes to lead generation and prospecting. Lead Nurturing. Since the goal of lead nurturing is to move someone through the buyer’s journey from the awareness stage to the decision stage , video is a great way to help achieve that.

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Video Marketing B2B Marketing Marketing Management Planning 52

Outbrain

MAY 4, 2022

This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure. According to HubSpot, businesses with over 40 landing pages generate five times more leads than those with only 1 to 5 landing pages. This is an important part of an effective lead generation strategy. Let’s review.

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Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

markempa

DECEMBER 18, 2009

Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline.

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Lead Management Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Aberdeen

AUGUST 26, 2019

Mistake #1: Assuming Every Lead Is Ready to Convert. You have a lead nurturing process for a reason. Bringing new leads into the top of the funnel doesn’t mean that they’re ready to have a sales call or convert. However, in the name of speed, many teams go for the hard sell right when a lead is added to their CRM.

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Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40