Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

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Demand Generation Demand Generation Agencies Lead Generation Demand 106

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. Step 1: Make Sure Your Personas Are Your Top Priority.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

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Top of Funnel B2B Marketing Content Marketing B2B 132

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – If your ad links to a custom landing page, make sure that page is fully responsive and that the form is easy to complete on a mobile device.

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Paid Content Advertising Agencies Linkedin Advertisements 241

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity.

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High Quality Lead PPC Lead Generation Budget Programs 215

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Vision6

DECEMBER 17, 2023

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription.

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Email Marketing Sales Qualified Leads Lead Ranking Generation 127

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. How do they get the leads?

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Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

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Lead Generation Statistics Sales Qualified Leads Allocation 172

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. So you want to drive more qualified leads with your content – what should you do?

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Sales Qualified Leads Lead Ranking Content Lead Scoring 104

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

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Landing Pages Marketing AI Planning Paid Search Agency 145

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation.

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Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Landing Pages. Call to Action.

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Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

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Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Here are a few things to keep in mind.

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Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

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Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Demand gen campaigns: Dos and don’ts.

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Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. . In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Demand gen campaigns: Dos and don’ts.

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Account Based Marketing ABM Demand Campaigns 98

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand gen strategies. Use intent data to find in-market buyers. Demand gen tactics.

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Demand Generation Sales Management Lead Generation Lead Ranking 52

Adobe Experience Cloud Blog

JULY 6, 2018

As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it’s time to fire up the ads and watch as your leads turn into revenue, right? While a high quantity of leads can undoubtedly be good, it’s not enough.

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Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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Lead Ranking Work Management Lead Management Marketing Management 100

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights!

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Lead Generation Paid Content Budget Programs Lead Ranking 94

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Clicking the image will take people to a specified landing page.

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Social Media Advertisements Advertising Marketing Automation Services 134

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

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Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

BenchmarkONE

AUGUST 18, 2021

Creating this relationship is crucial for any business – and lead generation is an essential part of this process. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. Leads vs. Qualified Leads. Leads are people whose contact information you have. Generating and Qualifying Leads .

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Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

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Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

SnapApp

SEPTEMBER 19, 2019

Marketers are results people, which is why many marketers rely on a systematic approach to prioritizing the best leads for their businesses. Most marketers do this through a process called lead scoring. What is activity-based lead scoring? This seems like a pretty solid approach, right?

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Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

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Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns. Bank on social proof.

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Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. So you want to drive more qualified leads with your content – what should you do?

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

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Sales Management Lead Management Lead Scoring Lead Ranking 52

Directive Agency

JUNE 10, 2020

Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

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Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90