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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Be intentional about link building and internal links.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. BuzzStream.

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SEO Changes in 2018

EMagine B2B Blog

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

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SEO Changes in 2018

EMagine B2B Blog

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Google truly gave and took away in 2018. While Google gave us wonderfully deep information and results with the Knowledge Graph, Google also took away some of our search traffic in the process.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. The good news is that search engines are much smarter than they used to be and are able to understand the intent of what a user is searching for, without having to use “exact-match” search results.

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5 PPC Hacks to Maximize Performance

Outbrain

What performance marketer doesn’t love a useful tip or two? Most marketers are not using it. 1: Retargeting by Long Tail Keywords. They show that the visitor has a high level of intent, and you can – and should – leverage that intent. It is fresh. It is easy to implement. It is fast and simple.

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