Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We BlueOcean is also using retrospective research to capitalize on new opportunities.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Oktopost

DECEMBER 4, 2023

You can build your pipelines with the right prospects that fit your ideal customer profile (ICP), and utilize the insights each prospect’s LinkedIn profile holds about them to tailor your outreach. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

FEBRUARY 3, 2023

To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. The good news: With more accurate targeting, better prospecting data, and solid pre-call research, your sales team can beat those dismal numbers. of the time. And avoid these display ad pitfalls.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

DealSignal

MARCH 2, 2024

From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

DECEMBER 16, 2020

You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. “Has this lead opted out to receiving emails from my organization?”. Think about it. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Tracks changes in lead profiles and engagement for real-time strategy adjustments.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

FEBRUARY 8, 2022

We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Martech

JUNE 3, 2022

“It only works if you’re working together as a unified team and deciding who your ICP [ideal customer profile] is. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Which accounts within that ICP are you going to go after?”

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

SalesIntel

OCTOBER 20, 2021

They go online, research, seek answers, and learn about tips, tricks, and products. According to studies, 89% of consumers undertake independent online research before making a B2B purchase; the good news for you is that the research that the majority of people are currently doing can help you uncover fresh, qualified leads.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Both techniques will give you a spam label.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Oktopost

OCTOBER 8, 2023

Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

ABM in Action

JUNE 29, 2023

Avatars help identify intent and then drive meaningful conversations to improve lead quality. What Makes It Special SalesboxAI leverages first-party intent signals to reach and engage with IT buyers and the buying committee members.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Martech

DECEMBER 15, 2022

This is early in the organization’s buyer journey, when individuals might be doing their own research on your company’s offerings. They also might be researching your competitors or reading reviews posted by industry peers. Anybody within the organization can be engaged with these experiences.

Top of Funnel 91

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 91

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

JULY 12, 2021

In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. Leveraging big data analytics, the platform analyzes to craft customer profiles. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Only B2B

OCTOBER 5, 2021

According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . 6 Questions to Ask When Selecting a B2B Intent Data Provider.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Only B2B

SEPTEMBER 21, 2021

According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman. When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

JULY 20, 2021

In sales, this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Research-based intent allows you to connect who (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Inbox Insight

NOVEMBER 17, 2023

Passive intent : Termed as informational intent, passive intent has an educational focus. Prospects in this stage are still researching, signifying that they do not have an immediate need for a solution. Using intent-based marketing tools : Intent marketing relies heavily on the performance of intent data tools.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Martech

DECEMBER 14, 2021

Their tactics now involve covert research done on their own time and in their preferred digital channels. To compound this even further, recent research by Integrate and Heinz Marketing found that current team structures, processes and technology do not effectively support today’s marketing team goals. The solution?

Ideal Customer Profiles 107

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 107

SalesIntel

OCTOBER 18, 2023

You have a strong foundation built around a well-defined Ideal Customer Profile (ICP), lead scoring, and streamlined marketing operations and automation. When done efficiently, ABM involves: Precise Targeting: Identifying the right accounts aligning with your business objectives and ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52