ebooks 
Hubspot
APRIL 27, 2021
Do you capitalize the name of your product? For instance, if you write a lot about digital marketing like we do here at HubSpot, you'll find a lot of inconsistency around the spelling and capitalization of words like these: ebook vs. Ebook vs. e-book. For example: What do you capitalize? What do you abbreviate?
Outgrow
MAY 28, 2020
These brands are making the most of the current market by highlighting ‘essential’ products and creating COVID-19 appropriate campaigns. Boost product spending —engaged customers are more likely to make purchases and are more likely to spend more per purchase. For example, making a publicly available wiki that is searchable by topic.
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Buzz Marketing for Technology
JULY 24, 2008
PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki.
Hubspot
JULY 19, 2018
And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. In the first 30 days of your employment, your priority is to be a sponge and soak in as much information as possible. It’s called a 30-60-90 day plan.
Hubspot
FEBRUARY 23, 2018
It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email.
Hubspot
NOVEMBER 7, 2012
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.
Webbiquity
MAY 10, 2011
Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Here are 20 ideas.
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