Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your prospects are at different stages of their decision making process when they visit your site.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Sometimes you need help with a specific marketing challenge.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Studies have shown that people retain information quicker and longer when you engage their visual senses. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful.

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Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

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Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? What has worked for you?

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Harness that power by gathering all the information and then editing the material into cohesive content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And the cycle of frustration continues.

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog.

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Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 B2B marketers’ greatest challenge lies in responding to a rapidly-changing B2B buyer. This means having insight into buyers’ ‘implicit’ information-seeking behaviors and being able to link these behaviors to purchasing behavior.

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Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Marketing Automation. Track opportunities and pipeline, manage contact and account information. Develop customer relationships, automate marketing programs, measure marketing ROI. Primarily sales and sales management, some marketing. Primarily marketing and marketing management, some sales.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 29, 2018

Social networks use hashtags to categorize information and make it easily searchable for users. Inbound Marketing - Inbound marketing is a style of marketing that uses permission-based marketing techniques to get found by potential customers, convert them into leads, customers, and advocates, and analyze the process along the way.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JANUARY 4, 2011

Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. We all understand the need to avoid a hard sell and instead provide desired information to build traffic. We treat it as a privilege.

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B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

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Autoresponders Sales Management Email Marketing B2B Marketing 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60