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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

SEM 43
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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

SEM 40
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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. So regularly checking on your search performance will help you avoid losing traffic. Semrush is a search engine marketing software with powerful functionality.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Easy to optimize.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Easy to optimize.

SEM 40
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What is Paid Search? How SEO and SEM Work for You

ConvertKit

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search.