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sagefrog
NOVEMBER 14, 2023
A professional brand identity can set you apart and lend credibility to your products and services. To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Learn more in section 6!
ViewPoint
JANUARY 26, 2012
Better yet, but more expensive, is dimensional mail, delivered by an express mail service. Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.
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Navigate the Channel
JUNE 2, 2023
Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Local SEO is a natural, organic, and effective tool for driving traffic to your website. Hubspot has more answers for that, too.
QuanticMind
MARCH 27, 2017
pictured: Bart Heideman of @google discussing the publisher’s attribution models.). SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. If you work in SEM, you know this challenge well.
Navigate the Channel
MAY 19, 2023
They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).” A content audit serves as a tool for reorientation and ensuring that your marketing content is headed in the right direction.
Webbiquity
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.
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