ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

ClearVoice

MARCH 15, 2021

What is top-of-funnel (ToFu) marketing? Top-of-funnel marketing is a strategy that aligns with the earliest “awareness” stage of the buyer’s journey. But there I was, the outsider trying to find my way as a new content manager at a B2B marketing agency… utterly clueless about marketing funnels.

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? When looking for a B2B digital agency, test their service boundaries and depth in understanding.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? When looking for a B2B digital agency, test their service boundaries and depth in understanding.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When looking for a B2B digital agency, test their service boundaries and depth in understanding. Challenge them on the industry tools they’re using.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. He also lists several tools to help track and monitor your brand reputation online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. Updated July 2023.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Show the lead you are paying attention to what they want and where they came from. Provides content ideas for marketers. What do you do first when researching a product, service or company? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. To wrap it up, let’s list the main points to remember when designing your number one tool to sell your product.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40