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KoMarketing Associates
APRIL 27, 2017
In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.
Webbiquity
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).
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The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.
KoMarketing Associates
JANUARY 2, 2014
But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. Event/Trade Show Review. 404 Inbound Link Cleanup.
KoMarketing Associates
JANUARY 2, 2014
But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. Event/Trade Show Review. 404 Inbound Link Cleanup.
KoMarketing Associates
NOVEMBER 2, 2017
UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.
KoMarketing Associates
DECEMBER 14, 2015
The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’.
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