Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Optinmonster

MAY 4, 2020

Customers can leave your business for many reasons, but here are the most popular 3: Your product or services aren’t what was advertised. But how many of those customers stick around for the long haul? If you’re like most business owners, you’ll probably struggle with customer churn at some point. Let’s get started.

Churn Rate 72

Churn Rate Work Management Budget Programs Marketing Management 72

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why is this important? But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Locking sensitive videos so they can only be viewed internally. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Uses for a Video Library. Landing Pages.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Other opt-in offers like newsletters and webinars should also be utilized if possible.

Lead Ranking 349

Lead Ranking Lead Generation Paid Content Lead Scoring 349

Optinmonster

NOVEMBER 15, 2022

Lead magnets can take many forms, but they usually have the following characteristics: Promotes your business (generates leads). Bottom of Funnel Lead Magnet Ideas. Useful opt-in bribes help to save your user time, energy, money, and more. Lead magnets are the cornerstone to improving your conversion rates.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112