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How to boost your holiday advertising with inventory packages

Liveintent

So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. Advertisers can use content packages to advertise on specific types of email newsletter content.

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

They’re called optins because they are incentives for people to opt into your email list. Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. You don’t have to fight for short-lived attention on social media or pay for expensive advertising. Floating bars.

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5-Step B2B Marketing Plan for Covid-19

Rev

The combined effect of requiring opt-in while banning cookies makes personalization much more difficult. . This requires attribution at every step of the funnel. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience? Pay for registrations.

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

Source: Advertising is Inception (SlideShare). Not only does Google’s advertising network reach 90% of internet users , but the cost can also be pennies on the dollar compared to other platforms (like social). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service.