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SEO Tips and Tricks From C3 2020

Conductor

Read surveys, respond to reviews, do focus groups. Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. You made optimization in month 1, you made it to SERP page 1 in month 2, and you saw a revenue boost in month 3. #21 Let’s talk about audience.

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Navigation Links Best Practices for SEO

seo.co

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). Use focus groups and surveys to improve user experience. Website structure and hierarchy. Google uses bots to crawl the web and index pages. Do they encounter any challenges or difficulties?

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The forgotten but impactful art of web aesthetics

Kevin Indig

Beautiful site aesthetics can make the experience memorable for users, which impacts brand returning traffic , brand searches and SERP CTR, even for commodity content. What seems highly subjective and artsy is meaningful at a time when most sites look the same and create the same content. Some people think design means how it looks.

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The One Marketing Buzzword You Should Actually Care About

Contently

And after trawling through a few of the search results, I went rogue in SERP to find the one I liked the best: Empathy is “an affective response that acknowledges and attempts to understand individual’s suffering through emotional resonance.” Over the past 144 years, the word has come to represent connections between people.

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How to Create a Comprehensive How to Guide [+Examples]

Hubspot

Additionally, to rank on the SERPs, you'll want to conduct keyword research and competitive research to ensure your How to Guide is the most comprehensive post on the subject. For instance, let's say you're writing a blog post, "How to Make an Omelette."

Examples 101
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Moving Forward: Expanding Audience Reach by Discovering New Targets

Content Standard

Sudden declines in SERPs served or jumps in paid search and programmatic spend might indicate that you have a new competitive force eating away at your target audience. Focus Groups: Focus groups are a great follow-up on “being the audience” exploration. New competition has entered the field.

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How to Build a Marketing Plan for Your Mobile App

Outbrain

If you don’t have the resources for focus groups or research reports, don’t worry. Search ads: Get your app listed at the top of search engine results pages (SERPs) by paying for advertising on search engines. Read what users are saying about similar apps, explore app reviews, and scour social media.