Customer Experience Matrix
APRIL 30, 2019
You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.
Webbiquity
MAY 16, 2023
Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities.
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Salesforce Marketing Cloud
FEBRUARY 2, 2022
An era with stronger customer engagement across email and mobile. Here’s a closer look at seven new features that will help you innovate this year. Real-time behavioral engagement for mobile apps. Marketers used to do their own tracking, queries, and imports to retarget based on mobile engagement.
Liveintent
SEPTEMBER 28, 2021
Advertisers who are buying email ad inventory with LiveIntent will also see changes due to iOS 15. But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. What do these changes mean for my email advertising campaigns?
Heinz Marketing
JUNE 27, 2022
Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Apple Mail Privacy Protection. Application Tracking.
Litmus
OCTOBER 27, 2021
Nate Skinner (Global SVP of Marketing, Oracle Advertising and CX) sat down with our CMO Melissa Sargeant to discuss the challenges and opportunities in today’s ever-changing landscape. That way—once your templates are optimized for Dark Mode and mobile styles —all that’s left is adding copy and imagery into the email.
Brightedge
JULY 22, 2022
The Google search engine results page itself is specialized, offering 26 places to click in mobile search alone. Much of the digital marketing landscape – advertising, email marketing, social media marketing, etc. Another major change impacting digital marketers is significant new privacy protections.
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