Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He When advertisers create targeted content, they're able to do so by including interests in the criteria. There Was Also Non-Apple Mobile Stuff. Mobile World Congress Americas. And even U.S.

Business 75

Business Mobile Advertising Privacy Protection Mobile Marketing 75

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Even more important is segmenting mobile vs desktop visitors. This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

MAY 18, 2022

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

The Customer

JANUARY 12, 2021

These fears underscore growing concerns Americans have about digital privacy generally. Debates around privacy might seem simple: Something is private or it’s not. However, the technology that provides digital privacy is anything but simple. Differential privacy explained. By Gabriel Kaptchuk , Elissa M.

Privacy 52

Privacy Differentiation Privacy Protection Mobile Advertising 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Especially on mobile, communications are received first by an individual, then shared with the rest of their team. Stronger privacy Governance, Risk and Compliance (GRC).

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Martech Advisor

APRIL 1, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. This means that the challenge for brands is building not just apps with cool features, but experiences that have humanity at their core. Here are three tips shared by Reggie Yativ, COO, Agora.io.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. This means that the challenge for brands is building not just apps with cool features, but experiences that have humanity at their core. Here are three tips shared by Reggie Yativ, COO, Agora.io.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52