Remove recency search-engine websites
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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

Search engines and social media platforms use this metric to decide which ads to show and how much to charge an advertiser for each click or impression. Recency: Are your ads recently published or updated regularly? That means a lower cost per click and higher conversion rates when compared to sending traffic to a website.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

Facebook Fans. Did you know engagement rates for branded Facebook Pages have declined by more than 20% since last year? The more that companies post content on Facebook, the more newsfeeds need to share their space, and the less users see and consume from any one company. Search is social. These are called active users.

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Five Benefits of Blogging for Business

Webbiquity

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available.

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. How Facebook Search Now Works.

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5 Vanity Metrics to Stop Measuring (And Better Alternatives)

Hubspot

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.) Just a thought.

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The Anatomy of Conversion-Optimized 'Thank You' Pages

Hubspot

In other words, having your content open in a new tab takes advantage of the effects of recency and convenience on people’s willingness and likelihood to share it – if they’re still excited about it and the buttons are right there, you stand a better chance that they’ll help spread the word.