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The Evolution of Account-Based Marketing


It also included upgrades to back office software like SQL Server and Exchange. Even a behemoth like Salesforce has nearly 3,000 apps built by third parties in their app exchange. Automation is the key to applying these tactics at scale for SMB, mid-market, and agency marketing teams.

2013 B2B Content Marketing Awards

The Effective Marketer

Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ). Winner: New York Stock Exchange, for It was built to showcase companies in its electronic stock exchange and to attract new ones to list. Category: Email Newsletter.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance. Newsletter problems? Are you a Search Engine Watch Member? |

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Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

SMB’s lack the luxury of big business budgets to publicize their blogs. As a result, “curation syndication” is the secret sauce that brings an explosion in traffic, engagement and lead generation for SMB’s. This post was originally published on AT&T’s Networking Exchange Blog.

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B2B Marketing ROI

delicious b2bmarketing

When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, Even better is setting up your form to ping the domain in real-time and ensure that it has an actual mail exchange record.