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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). I’ve talked about Quora in multiple presentations, blog posts, and team training. Participate in Events & Conferences.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

This year’s event was bigger and better than ever. Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing?

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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. So, here are the main takeaways from the event: 1. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. B2B and B2C have something in common: they are both P2P.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. So, here are the main takeaways from the event: 1. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. B2B and B2C have something in common: they are both P2P.