Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. Here’s what you need to know about the June releases. HubSpot wants you!

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 84

Webinar Metrics Planning Privacy Protection Best Practices 84

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Privacy Protection 105

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 105

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. Apple Privacy-Impacted Opens). So these opens are total opens minus Apple Privacy-Impacted Opens. How do I stop automated Proof reminders?

Webinar Metrics 84

Webinar Metrics Privacy Enterprise Management Eloqua 84

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Source: RSG.

Privacy 123

Privacy Enterprise Management Marketing Management Lead Ranking 123

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. However, you can circumvent the first challenge by reaching out to an eye tracking service provider. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

NOVEMBER 17, 2021

A friend recently asked for advice about dealing with a client and how it was managing its email program. They realized that better and cleaner data, coupled with a healthy respect for the email channel and their customers, would show them more advantages of using email in their marketing efforts. They don’t respect it.”

RFP 114

RFP Privacy Protection Enterprise Management Privacy 114

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. B2B finance companies can leverage social media’s power to boost lead generation, increase revenue, enhance brand awareness and visibility, improve customer service, and keep an eye on the competition.

Social Media 62

Social Media Advertising Agencies Paid Search Agency Media 62

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. B2B influencers. ” Read more here.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52