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Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months

ClickZ

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The privacy sequence.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. B2B influencers. ” Read more here.