Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes? ” Because of the cost of ABM solutions, it’s a question to be considered carefully.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts.

Differentiation 179

Differentiation Enterprise Management Work Management Marketing Management 179

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Great content.

Forrester 115

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 115

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. SAP offers a full-featured suite for enterprises. out of 5.0)

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Seismic

SEPTEMBER 16, 2020

Seismic Recognized as a Leader in the Latest Sales Enablement Industry Report by Leading Independent Research Firm. The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. Doug Winter, CEO and Cofounder, Seismic.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Forrester 85

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart. Innovation as a necessity.

Enterprise Management 95

Enterprise Management Work Management Marketing Management B2B Marketing 95

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). The needs of your organization and events will determine which platform is the best fit for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Brian Reid Score: 68.81

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Madison Logic

DECEMBER 29, 2022

Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. ,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. According to Lenati managing partner, Jen Winter, they approach business problems with a deep focus in customer insights and empathy.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Hinge Marketing

JUNE 12, 2019

So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement? It is that consistency that Wooden became famous for and it is why you should be interested in sales enablement. What is B2B Sales Enablement? More Than Just “Sales” Enablement. Predictable.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

SmartBug Media

OCTOBER 5, 2020

As a marketer, you’re constantly being pressured to showcase marketing attribution and tie every effort back to revenue. The executive team wants to know specifically where their budget is going and how much revenue they’re getting from each spend in marketing. Run, Forrest, Run! Stage 3: Running.

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Marketing & Sales has evolved well beyond their historic MQL obsession.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52