ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. SAP offers a full-featured suite for enterprises. out of 5.0)

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution. Click To Tweet.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart. Innovation as a necessity.

Enterprise Management 96

Enterprise Management Work Management Marketing Management B2B Marketing 96

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Brian Reid Score: 68.81

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). The needs of your organization and events will determine which platform is the best fit for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. It’s common knowledge at the enterprise level that silos wreak havoc.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Forrester 114

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 114

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 90

Marketing AI Enterprise Management Features Marketing Management 90

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 137

B2B Marketing Enterprise Management B2B Work Management 137

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

SpotMe Blog

OCTOBER 7, 2023

All of these things in terms of manual, software, hardware, printing, and agency costs are offset by the fact that you have a medical conference app.” – Olivier Aubert, SpotMe In today’s digitally-driven landscape, a medical conference app is not just a luxury but a necessity for optimizing HCP engagement and operational efficiency.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. According to Lenati managing partner, Jen Winter, they approach business problems with a deep focus in customer insights and empathy.

Forrester 49

Forrester Advertising Agencies Paid Search Agency Enterprise Management 49

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. Doug Winter, CEO and Cofounder, Seismic. Upon reading the full report, I took a moment to reflect.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Forrester 85

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Madison Logic

DECEMBER 29, 2022

Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director. Read more here.

Enterprise Management 108

Enterprise Management Work Management Account Based Marketing Marketing Management 108

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Confirmit and Dapresy already share many clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. It is not optional.

Enterprise Management 175

Enterprise Management Peer-to-peer Marketing Management Forrester 175

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144