Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 is set to grow 19 percent to $129.34

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). MarketingSherpa ). WordStream ). MarketingSherpa ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. eMarketer ). Companies see $40 ROI for every $1 they spend on email marketing. eMarketer ). Jumpshot ). statcounter.com ). Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. programmatic display ad spending reached an estimated $32.56

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Advertisements Advertising 106

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. For many advertisers, COVID-19 has simply accelerated changes in consumer behavior that were already in motion long before the pandemic erupted.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021. Interactive ad formats. Dynamic ad insertion and CTV.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. Social ad spend is on the rise as well.

Facebook 128

Facebook Rules Advertisements Advertising 128

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. programmatic display ad spending reached an estimated $32.56

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% in 2021, to a total spend of $108.53 And around the world it is a similar story – display advertising continues to grow. What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Display ads, of course, are advertisements that appear within or alongside the content on a page.

Display 48

Display Advertising Agencies Spending Advertisements 48

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 eMarketer ). Mobile Marketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 121

Mobile Marketing Work Management Marketing Automation Services Marketing Management 121

Martech Advisor

FEBRUARY 3, 2020

Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist. There’s a reason you saw mobile in-game advertising crop up in a lot of year-end industry prediction pieces: It’s huge—and its growth shows no signs of waning soon. More free-to-play mobile games.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Porch Group Media

JULY 13, 2021

More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). Mobile sessions account for 59 percent of all sessions on ecommerce sites. eMarketer).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How reliable is it? companies alone.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Porch Group Media

MAY 21, 2019

eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. DIGITAL ADVERTISING. Native advertising increases purchase intent by 18%. Native advertising increases purchase intent by 18%.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. – Digital Advertising. eMarketer ). eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? One drawback with these studies is that they only look whether people participate in different activities, not how much time they spend. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Stevens & Tate

APRIL 1, 2020

5 Reasons Why You Need a Mobile Marketing Strategy. Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers, have had experience dealing with mobile marketing in some shape or form.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. percent increase over 2014, and it signals continued growth for social advertising in the years to come. That’s a significant 33.5 By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Hubspot

NOVEMBER 26, 2018

In fact, it began early, with online spending seeing record amounts on this year's Thanksgiving Day. according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. Source: eMarketer.

eCommerce 71

eCommerce Emarketing Lead Ranking Amazon 71

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. CTV ad spends in the US are expected to reach $11.36 Advertising.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Below you’ll find three must-try tactics to get more out of your advertising investments. . Social media advertising.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Parse.ly

JANUARY 22, 2019

And it’s working for her team: Sky’s readership among 22- to 44-year-olds has grown 32% in the past year and they’ve found that people are spending more time with the magazine. eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Ranking 82

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly. CTV ad spend in the US will reach $20.1 The shift in viewing is followed by a shift in where advertisers are allocating their budgets.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Marketers spend a lot of money online; overall, U.S. digital ad spending last year. eMarketer ). Total internet advertising spending is growing 16% per year.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100