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Your Complete Guide to Editorial Newsletters

Mailmunch

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. Newsletters are primarily used for marketing the best content from a website.

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How the best companies measure content quality

Kevin Indig

They: miss the performance angle measure the wrong metrics Don’t tie content quality to business impact This guide offers solutions to each mistake and a system of quality metrics for each step of the content lifecycle, including the tools to measure them. The sweet spot is high quality and high volume.

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How to Rank (and Convert) with Landing Page SEO

Unbounce

In this guide, you’ll learn how it’s done. Later on, I’ll tell you how you can use both together to great effect.). ” But it definitely doesn’t help when it comes to attracting organic traffic from the search engines. But first… Why your landing page doesn’t rank. Conversion-focused pages.

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Speaking with a Stronger Brand Voice: How to Change the Tone of Your Content

Content Standard

In a two-part study, Nielsen Norman Group found measurable effects of word choice on audience perceptions of an organization’s “friendliness, trustworthiness, and reliability.” For Roundy, editorial guidelines were essential when managing a client’s tone shift. It’s How You Say It.

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Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

The course consists of twelve lessons and takes approximately six hours to complete. The course also offers a study guide to help you prepare for the test. The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile.

Course 87
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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. This does two things: First, it'll help you organize blog ideas, and second, it'll keep your content diverse.