Marketing Insider Group

JULY 1, 2010

Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. 10 Common Social Media Mistakes to Avoid Learn from these missteps so that you can avoid making one of the top 10 common social media mistakes.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

Be sure to check out these tips for creating a successful Social Media marketing campaign. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 7, 2010

They can’t fully blame their organizations as they also did not report using social in the sales process themselves. In their research with 1,000 sales executives in the U.S., Related Posts: What Is The Future Of The Social Media Role? B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 26, 2010

And then there are truly strategic plans that will move our organizations forward. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Two recent articles on Harvard Business Review offer some great advice. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 21, 2010

Organize your keywords, ads and content/landing pages based on the various buying stages. (Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 14, 2010

But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. And at the end of the process, you may find you don’t have a strong business case. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 28, 2010

The point here is to pick a metric that is right for you and your organization. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 18, 2010

So if you have just been asked to drive more leads now, here are the tactics that can produce the highest return: Email Many B2B marketers are still seeing the highest return on marketing efforts with effective email techniques. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

I will be “live blogging&# the event that includes Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet? . “This seems hard,&# you say, “why bother?&# Welcome to Social Media ROI. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

It doesn’t mean we can’t orchestrate the movement. In fact, we will likely work much harder but with greater and more rewarding outcomes. Related Posts: Why Do You Tweet? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. I honestly think the role of social media in organizations has somewhat been siloed because of the failure to adopt social principles.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. I honestly think the role of social media in organizations has somewhat been siloed because of the failure to adopt social principles.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

MAY 3, 2010

I feel curiosity is often lost in some organizations. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Customer Satisfaction & Loyalty , Inbound Marketing , marketing , Online Demand Generation , Sales Alignment , Social Media 7 Comments Post a comment Barb May 4 2010 Congrats on the new blog!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

I feel curiosity is often lost in some organizations. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Customer Satisfaction & Loyalty , Inbound Marketing , marketing , Online Demand Generation , Sales Alignment , Social Media 7 Comments Post a comment Barb May 4 2010 Congrats on the new blog!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. This point needs to be made clear to the business leaders at all layers across the organization. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Marketing Insider Group

DECEMBER 9, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. This would not be effective or cost efficient. Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. They spend too much time thinking about what should be in the plan rather than writing/building the plan itself.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The biggest complaint heard from C-level executives is that they have historically had no idea whether or not leads were being followed up. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. Push vs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. Push vs. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Typically the organization gets labeled as a “marketing led&# or “sales led&#.which The brand is back, baby! Michael Brenner Dec 5 2010 Thanks Bob!!!

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

Persistence may be the single most effective technique for growing your personal brand. His post mentions the need to strike a delicate balance between personal and company brand promotion citing the same inextricable link between employee and company success. Find your voice. Who are you online? What is your social persona?

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. After all marketing is as effective as the sales can be generated. And you are correct that in large and B2B organizations it is a challenge.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. Augmented Reality For B2B Marketing in 2011?"

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Next, vetted organizations in developing countries submit short proposals explaining how they’d use those products. Once enough money has been raised, Kopernik transfers the funds to the technology provider, who then ships directly to the receiving organization. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Anything Goes Marketing

FEBRUARY 21, 2009

If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization. These techniques are simple, effective and led to increased response. As an added tip, include a picture of the sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100