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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual.

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Mastering the Deal Pipeline: 5 Tactics to Boost Conversion Rates

SmartBug Media

Conduct thorough market research to understand their pain points, needs, and preferences. Regularly review and update your qualification criteria to adapt to changing market dynamics. The key is to communicate the benefits and unique value your company delivers to customers, making your offering stand out in the market.

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

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Are You Satisfying Your Subscribers’ Hierarchy of Needs?

Convince & Convert

Relevance is about fulfilling all four levels of the Hierarchy of Subscriber Needs —that is, creating a subscriber experience that is: Respectful. Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. Functional. Remarkable. Respectful.

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Activation: The Missing Component of SaaS Search Marketing

Directive Agency

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads and generate sales. Email drip campaigns + automation.

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

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 7 Best Free Email Marketing Services Compared

Mailmunch

Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing?