Sat.Sep 24, 2022

Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous).

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Customers are stakeholders in your content program. But not all stakeholders are customers. Most more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content. Continue reading → Company News

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The Complete Guide To Video SEO

Roketto

Videos have become one of the most effective and success-driven marketing tools, provided they are SEO-optimized. Today, SEO video and its uses are becoming increasingly popular, and everyone has one thing or two to say about videos.

Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Search Engine Journal

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal. Content Marketing SEO

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

What is Attraction Marketing And How Can It Set Your Business Apart

Stevens & Tate

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers.

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TikTok Increases Length Of Video Descriptions via @sejournal, @MattGSouthern

Search Engine Journal

TikTok creators have more ways to optimize their content for users' searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video Descriptions appeared first on Search Engine Journal. News TikTok

How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools.

Ask the Expert: Lili Crowley, Postmaster, Yahoo!

SendGrid

What do you do when you notice email deferrals? Does quantity trump quality in email deliverability? Learn the answers and more from a Yahoo! Postmaster. The post Ask the Expert: Lili Crowley, Postmaster, Yahoo! appeared first on SendGrid. Best Practices Product