Sun.Oct 28, 2018

Techniques and tactics for robust demand generation management


. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

The funny and frustrating truth: organizations change more slowly than technology


I’m a huge fan of Tom Fishburne , a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out.

How Social Media Succeeds in Various Countries


All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most.

Technographics: 6 Reasons to Use Technographic Data


Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Will AI make salespeople redundant?


Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Learn what we think might be coming for the future of sales – and sales personnel.

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Building Links with Great Content - Natural Syndication Networks


Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records


Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is … Big Sky: Big Ideas Marketing Automation

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Do Marketers Have a Clear Picture of Buyer Trust?

B2B Marketing Directions

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey.

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