Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

DrumUp

OCTOBER 28, 2018

All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most. Depending on your location, customers’ preferences, and the network’s presentation style, you’ll be more successful if you opt for one social medium over another.

Social Media 79

Social Media Media Social Networks Advertising Mediums 79

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. What Are Technographics? Technographics are the essential technologies and tools organizations use to run their business. Think everything from CRMs to auto-dialers.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

xiQ

OCTOBER 28, 2018

Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Learn what we think might be coming for the future of sales – and sales personnel. Another edition of Tomorrow’s Top Companies with Usman Sheikh. The post Will AI make salespeople redundant?

Personalization 59

Personalization Account Based Marketing Paid Search Agency Companies 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Outbrain

OCTOBER 28, 2018

Digital marketing is continuously growing, year over year. That is common knowledge. Brands are increasingly shifting their advertising spend from traditional to digital media. The core difference between classic and digital channels is the ability to measure the impact of your advertising on your bottom line. Within a set campaign, it is quite simple to close the loop on actual conversions, and report back how much was spent vs. how much was earned.

Top of Funnel 51

Top of Funnel Campaigns Marketing AI Digital Marketing Funnels 51

PFL

OCTOBER 28, 2018

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is …

Event Marketing 40

Event Marketing Marketing Automation Planning Automation 40

B2B Marketing Directions

OCTOBER 28, 2018

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. The B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report presents findings from 771 North American respondents who indicated their company primarily sells to other businesses. CMI and MarketingProfs made a fairly significant change to their methodology for this survey.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Brandfolder

OCTOBER 28, 2018

If your profession relies on the use of a computer, we’ve all been in situations when we’ve needed an asset.

Creativity 40

Creativity 40

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

OCTOBER 28, 2018

I’m a huge fan of Tom Fishburne , a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out. Tom artfully reveals the de-syncs between the dream and reality, in a way that’s funny and insightful. You laugh, but he also helps you view marketing through a more pragmatic lens.

Organization 87

Organization Work Management Marketing Management Digital Transformation 87

Moz

OCTOBER 28, 2018

Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered There is no shortcut.

Ad Building 53

Ad Building Domain Content Network Marketing 53