Sun.Oct 28, 2018

The funny and frustrating truth: organizations change more slowly than technology

chiefmartech

I’m a huge fan of Tom Fishburne , a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out.

How Social Media Succeeds in Various Countries

DrumUp

All social networks are equal. However, some are more equal than others. That’s why businesses across the world are selecting particular social networks that their customers use the most.

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Techniques and tactics for robust demand generation management

NuSpark

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Will AI make salespeople redundant?

xiQ

Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Learn what we think might be coming for the future of sales – and sales personnel.

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Will AI make salespeople redundant?

xiQ

Will AI make salespeople redundant? A frequently asked question: “will AI makes sales people redundant?” We discuss this and how xiQ is using AI to deliver personalization. What do you think? Learn what we think might be coming for the future of sales – and sales personnel.

Sales 62

Avoiding the "Junk Drawer Syndrome" with Your Creative Assets

Brandfolder

If your profession relies on the use of a computer, we’ve all been in situations when we’ve needed an asset. It could be anything: a jpg, png, a font file

How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

PFL

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is … Big Sky: Big Ideas Marketing Automation

Plan 52

Do Marketers Have a Clear Picture of Buyer Trust?

B2B Marketing Directions

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey.

Trust 52

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Building Links with Great Content - Natural Syndication Networks

Moz

Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

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