Mon.Mar 14, 2016

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Find out more in Part II with our partners at HG Data, coming soon. .

Planning 117
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How to Map Your Business Goals to Story Strategy

Convince & Convert

How to create specialized persona teams. “If we’re not authentic and genuine with our approach, it’s just kind of me making stuff up as I go and we know that only carries you so far. . What a marketing cloud actually is (highlight to tweet). How to better understand your audiences. Quotes From This Episode.

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5 Reasons You Can’t Miss This Year’s B2B ESP Summit

6sense

This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. Building a data-driven community is our first priority. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Network in Style.

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Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

Hubspot

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on. Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both.

Press 43
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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

As project managers, it is our job to take these initiatives and execute them effectively within our teams. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization.

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GreenRope's Top Troubleshooting Tips

GreenRope

Our Top Troubleshooting Tips. We understand that some things are just beyond our control. Here are our top troubleshooting tips: 1. If you experience any issues or these tips do not fix your current hiccup, never hesitate to contact our Support Team.

Tips 40
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GreenRope's Top Troubleshooting Tips

GreenRope

Our Top Troubleshooting Tips. We understand that some things are just beyond our control. Here are our top troubleshooting tips: 1. If you experience any issues or these tips do not fix your current hiccup, never hesitate to contact our Support Team.

Tips 40
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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Larger buying committees.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

On the other side of the coin, some teams still crave the social, in-person dynamic of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. What managers can do to enable their teams. And much more!

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. Join us for the fourth amazing episode in our Salesforce efficiency series!

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.