Thu.Mar 29, 2012

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

“Social Media” is so 91 days and 42 seconds ago….

128

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

48

Trending Sources

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing.

47

Faith In Numbers. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons

47

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business

Vertical Response

For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the age-old saying, time is money.

31

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers.

30

What Does ‘Big Data’ Really Mean to Revenue Performance?

Modern B2B Marketing

by Phil Fernandez So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth?

6

How to Breathe Life Into a Boring Email Newsletter

Hubspot

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right.

14

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How do you handle competing products in different countries in social media?

Biznology

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations.

6

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.

5

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM. Through this sales intelligence platform, I am able to see all of the connections I have in the organization. Specifically, I had connections to 175 people including 13 Vice Presidents and a couple Board Members.

4

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.

3

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.