Thu.Mar 29, 2012

Content Curation And 12 More Content Marketing Terms Defined

Marketing Insider Group

“Social Media” is so 91 days and 42 seconds ago….

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

RSS 48

Trending Sources

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing.

Media 47

3 Strategies Pro Golfers Could Teach Sales and Marketing

Modern Marketing

by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the PGA Masters Tournament, the Augusta National, will have talent. But the player who wins the green jacket is the pro who most efficiently managed his way around the course. Turns out this 20/80 rule holds true for sales and marketing.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Breathe Life Into a Boring Email Newsletter

Hubspot

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right.

What Does ‘Big Data’ Really Mean to Revenue Performance?

Modern B2B Marketing

by Phil Fernandez So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth?

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.

How do you handle competing products in different countries in social media?

Biznology

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM. Through this sales intelligence platform, I am able to see all of the connections I have in the organization. Specifically, I had connections to 175 people including 13 Vice Presidents and a couple Board Members.

Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.