Sun.Jan 24, 2021

How to add a favicon to your WordPress website?


The favicon is a small but significant part of your brand identity. To add it to your WordPress website, you need to follow three easy steps: create a graphic 16×16 pixels square, save it as favicon.ico in the root directory of your server, and upload it in your CMS.

Identifying Opportunities with Sales Lead Scoring


Predicting your potential buyers’ behavior isn’t easy; nevertheless, it is possible to increase the odds of hitting the target. Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages.


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ConvertKit’s December 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

January 2021 Monthly Updates


January 2021 Monthly Updates. With a new year comes new and improved system updates. As we continue to improve the platform we are excited to share with you all the new features and updates made to the GreenRope system in January based on your feedback.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Is Programmatic Advertising the Future of B2B Marketing?


Programmatic advertising innovation continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and advertising were no exceptions. Marketers still work day in and day out to develop more compelling ways to engage moden B2B buyers.

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Senior Marketers Say Analytics Isn't Meeting Expectations

B2B Marketing Directions

Using data to inform marketing decisions is widely seen as critical for marketing success. But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments.

5 Ways to Vary Sentence Structure With Semicolons and Colons


When doing something over and over, it’s easy to fall into patterns. This can be true for writers in many ways, but it can be especially frustrating when it relates to sentence structure. Repetitive sentence structure can bore your readers, and as a writer, you probably want them to pay attention.

How to Use Hyper-Personalization as a B2B Growth Hack


Attracting new customers and increasing conversions is always a challenge for business owners. If you’ve been seeking ways to grow your business, you might have encountered the words “growth hacking”. What exactly is “growth hacking” and how is it different from other marketing strategies?