Sun.Nov 07, 2021

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Is Domain Name a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor? appeared first on Search Engine Journal.

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Economic Forecasters Predict a Strong 2022. Mostly

B2B Marketing Directions

The success of any marketing plan depends largely on how well it accounts for the business and economic conditions that exist when the plan is executed. Therefore, as marketing leaders develop their plans for 2022, it's vital that they assess what the economic environment is likely to be next year. This assessment should include an analysis of several macroeconomic indicators and industry-level data.

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The Disavow Tool: Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Can you influence Google's search algorithms and rank higher by using the disavow tool on bad or spammy links? The post The Disavow Tool: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

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Can you be both a generalist and a specialist as a creator?

ConvertKit

When starting out as a creator, you’ll likely find yourself in a jack of all trades position, working every part of the job to get your career off the ground. Unless you have a lot of extra funds at your disposal to outsource the work you don’t want to do, in order to succeed, you have to learn how to do everything. This brings up an important question.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Workable Review

The Daily Egg

Workable is a cloud-based Applicant Tracking System (ATS) that allows hiring teams to easily find candidates, track applicants, and collaborate. Reasonably priced. The post Workable Review appeared first on The Daily Egg.

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VIVAHR Review

The Daily Egg

When you put simple, affordable, and intuitive together in an applicant tracking software (ATS) tool, you get a tool like VIVAHR. It. The post VIVAHR Review appeared first on The Daily Egg.

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Expand your ABM target groups by using domain look-alikes

Account-Based Marketing Boosted with Company Data

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies. At this point, most early adopters of the tactic will already have an ABM orchestration platform, such as Hubspot, Demandbase, Terminus, 6Sense, Triblio, or Madison Logic, implemented. It should go without saying, but one of the key success factors for an ABM program is the specificity of your target account lists.

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Everything You Need to Know about Creating Co-marketing Campaigns that Work

Outbrain

If you run a business, you know that an excellent product or service won’t sell if the marketing campaign for it is ineffective. Effective marketing is the pipeline that helps you reach your audience – those willing and able to buy your products or services. Effective marketing generates sales and helps you build a community of fans around your brand.

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Google Index: How to Check Total Indexed Pages & Get Instantly Indexed by Google Crawlers

seo.co

If you want your site to be visible in Google searches, it needs to be a part of Google’s search index. You can think of this index as a gigantic library of websites and individual pages that Google keeps to make searches faster. If everything goes right, your website will be indexed automatically—but what if it isn’t? Or what if only some of your web pages are indexed?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Is Multi-Channel Marketing right for your Business? Why and Why not?

Excelsior Research

HOME. COMPANY. ABOUT US. AWARDS. OUR CULTURE. SERVICES. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. BLOG. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. CAREER. CONTACT. Menu. HOME. COMPANY. ABOUT US. AWARDS. OUR CULTURE. SERVICES. LEAD GENERATION. DIGITAL MARKETING.

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How to Make Your Content More Interesting (In 14 Steps)

seo.co

Pop culture and entertainment-centric content tends to have a leg-up on more traditional businesses when it comes to being interesting. Millions of people might be interested in a new blockbuster movie, but how many people outside your industry would be interested in a new die-cutting machine or law practice ? Not all subjects are naturally interesting to the majority of the population on their own—but don’t misunderstand.

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Is Multi-Channel Marketing right for your Business? Why and Why not?

Excelsior Research

HOME. COMPANY. ABOUT US. AWARDS. OUR CULTURE. SERVICES. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. BLOG. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. CAREER. CONTACT. Menu. HOME. COMPANY. ABOUT US. AWARDS. OUR CULTURE. SERVICES. LEAD GENERATION. DIGITAL MARKETING.