solutions 
Tony Zambito
NOVEMBER 1, 2015
B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. Personas can be insightful and informative towards decisions on designing user experiences, customer experiences, formulating marketing strategies, developing sales enablement programs, and devising content strategies.
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A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers.
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Advertiser: ZoomInfo
Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. More organizations are investing in B2B sales and marketing intelligence solutions. Forrester found “only 1.2%
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In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.
Advertiser: Showpad
Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?
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The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.
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Solution-centric mentality. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts. What's covered: Targeted prospecting. Efficient outreach strategy.
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
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Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth.
Speaker: John Barrows, CEO, JBarrows Sales Training
As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Steps your buying committee must go through when purchasing a prospecting solution.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.
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Account-Based Marketing is a strategy, not a solution.
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Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized.
Advertiser: Showpad
But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. More than 75% of high-revenue organizations now invest in sales enablement.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Too many salespeople give up too easily or turn to quick solutions that aren’t efficient, lasting, or sustainable. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. This makes getting new customers extremely complicated and challenging.
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It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
The solution isn't creating more content—it’s getting the most out of what you have on hand. Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer.
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution. However, these various platforms also have key differences. You'll also learn: How to maximize content impact and buyer engagement.
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An overview of the different technology solutions that are available to leverage the power of your customers. Download the full Customer-Powered Enterprise Playbook today, and you'll get: 7 strategic guides tailored to various departments of your business. 9 inspiring case studies that demonstrate the power of the CPE.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights.
Speaker: Steve Molis, Salesforce MVP
Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. This is where Steve Molis comes in.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
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